Consumer Responses to Cause Promotion and Cause-Related CSR Marketing Campaigns Information on this study:You are invited to participate in a research study conducted as part of a MSc Marketing dissertation in Trinity Business School at Trinity College Dublin.This study examines consumer responses to two forms of cause marketing: Cause Promotion and Cause-Related Marketing. You do not need to be an expert on cause marketing, the questions in this survey will focus on your current understanding of CSR and your reactions to two fictional cause marketing advertisements. Specifically, we are investigating how your perceptions of authenticity and corporate motives influence your trust and purchase intention when reviewing these advertisements.Your participation is voluntary and anonymous. We will not collect any personally identifiable information from you, such as, your name or contact details. We will, however, ask for your general age bracket, gender, location and highest educational attainment. You may withdraw from this survey at any stage, by closing the window on your computer. Since this survey is anonymous, once your response has been submitted, it will not be possible to identify and remove individual responses.There are no risks or direct benefits from taking part in this study, however, your contribution will help us to better understand the effects of cause marketing on consumers. The information we gather will be used solely for academic purposes only and stored securely in accordance with Trinity College Dublin's research ethics guidelines. All data will be permanently deleted upon completion of the MSc Marketing programme.If you have any questions regarding this study, please contact: Apoorv Mathur (Principal Investigation and MSc Marketing student) - mathurap@tcd.ie Fodhla O’Connell-Grennell (Supervisor) - oconnefo@tcd.ie The survey will take approximately 8–10 minutes to complete. Question Title By proceeding, please confirm the following: I am 18 years of age or older. You have read and understood the information provided. You voluntarily agree to participate. You understand that your responses will remain anonymous and confidential. You understand that you may withdraw at any time before submitting your responses. 12% of survey complete. Next
