Tourism Brand Salzburg Welcome and thank you for your willingness to participate in this survey on the further development of the Salzburg tourism brand.A tourism brand is the central guiding principle of a destination. Among other things, it describes what the city stands for.Now we want to hear your opinion! As part of the further development of the Salzburg tourism brand, we would like to ask for your personal assessment: What makes Salzburg special for you? What experiences and emotions do you associate with Salzburg? How does the city come across as a brand? The deadline for participating in the survey is 15 September 2025. It takes about 10-15 minutes to complete. Your information will be treated confidentially and evaluated exclusively in aggregated form. It will not be possible to draw conclusions about individual responses.Take part and get rewarded:If you would like to register for the raffle, you will be asked to provide your contact details at the end of the survey for the prize draw and notification of the competition.It will not be possible to draw any conclusions about your personal answers or assessments. All participants will be entered into a prize draw for the following prizes: It will not be possible to draw conclusions about your personal answers or assessments. The following prizes will be raffled off among all participants:2× luxury getaway at the 5★ Sheraton Grand Salzburg for 2 people, including breakfast and a 48-hour Salzburg Card3× €100 Old Town vouchers redeemable in the most beautiful shops and restaurants in Salzburg's Old Town2× 4-course dinner for 2 at St. Peter Stiftskulinarium. The finest cuisine – a feast for all the senses!5× 2 Salzburg Cards for 24 hours of culture, sights & pure adventure – discover everything in one day!!By participating, you are making a valuable contribution to the further development of the Salzburg brand. We look forward to the next steps together and thank you very much for your support!If you have any questions about the content or technical aspects of this survey, please feel free to contact us at any time:PROJECT M GmbHContact: Lilian RolfsSteinhöft 9, 20459 HamburgTel.: +49 40 419 23 96-0Email: befragung@projectm.deTSG Tourismus Salzburg GmbHContact: Brigitte WiesauerAuerspergstraße 6, 5020 SalzburgTel.: +43 (662) 88987-326Email: vision2040@salzburg.info Next
